The consequences of the overall objectification of women in the media are many.  Here are some of the most drastic, and yet most common:

​

Mental Illness

• 8% of an ad's message is received by the conscious mind.  The rest is worked and reworked deep within the recesses of the brain (Kilbourne 2010)
• 53% of 13-year-old girls are unhappy with their bodies (Newsom 2011)
• 78% of 17-year-old girls are unhappy with their bodies (Newsom 2011)
• The rates of depression among girls and women have doubled between 2000 and 2010 (Newsom 2011)
• 20% percent of women have a strong propensity toward self-objectification (Jacobs 2010)
• The American Psychological Association has deemed self-objectification a national epidemic (Newsom 2011)

Physical Illness

• 65% of women and girls have an eating disorder (Newsom 2011)

Lack of Power

• Women make up 51% of the U.S. population, but comprise only 17% of congress (Newsom 2011)
• The U.S. is 90th in the world in terms of women in national legislation (2011)

Body Manipulation

• 91% of cosmetic procedures are performed on women (Kilbourne 2010)
• U.S. women spend $12,000 to $15,000 a year on beauty products and salon services (Newsom 2011)
• The average face-lift costs $11,429 (enough to pay for 5 years at community college, 2 years at a state university, and 1 year at the University of California) (Newsom 2011)