Women as Products
​One of the main ways in which women are objectified is plain and simple: they are made into products. While it may seem harmless to turn a woman into a beer bottle​ or a pear, the consequences can be severe. Jean Kilbourne states that turning women's bodies into objects and things "creates a climate in which there is widespread violence against women," for they are seen as less than human. Not only that, but women's bodies are also "dismembered in ads, hacked apart," resulting in them being seen not as people, but simply as parts or pieces (Kilbourne 2010).
Here a woman's stomach has been turned into a beer bottle. Not only is just a segment of this woman's body represented in this ad, but she is also being held and attained by a male hand.
Here a woman's legs have been attached to a piece of fruit, causing a woman's butt not to be a part of her own body, but rather part of another object.
Here a woman's naked body has been turned into a cake, and therefore is seen as an object to be had and enjoyed. Her head has also been removed from the photo, symbolizing that her personhood is not valued, only her delicious backside.
Here a woman is scantly clothed in a beer bottle ad. While the majority of her body is shown, including her face, she has been turned into the beer brand, and in turn, the beer bottle.
Here women are available for sale, presenting them to be only as important as the next best carbonated soda.